CMO Insights: Iconic Brands Panel Discussion

CMO Insights: Iconic Brands Panel Discussion

CMO Insights’ Marketing Innovation Series Presents:
Iconic Brands Panel Discussion with Eat’n Park, All-Clad, Primanti Bros., PPG Industries

What makes an iconic brand? Please join us as we discuss this question with marketing leaders from some of our region’s most iconic brands.

Our special guests include:

-Kevin O’Connell, Chief Marketing Officer at Eat’n Park Hospitality Group
-Wendy Dyer, Director of Strategic Marketing at All-Clad Metalcrafters
-Adam Golomb, Chief Marketing Officer at Primanti Bros. Restaurant and Bar
-Bryan Iams, Vice President, Corporate Communications, Marketing, and Government and Community Affairs at PPG Industries

Moderator: Christopher Evans, Director of Business Development, Video/Film and Animation at PMI TV

Some elements of our panel conversation will include:
-How does a brand become iconic? 
-How do iconic brands stand the test of time?
-What changes in branding strategy help iconic brands stay relevant?
-What technology do these top marketing leaders incorporate in their strategy? 
-Examples of marketing strategy successes and learning experiences

Who should attend:
-Marketing & Communications Leaders
-CEOs & Business Executives
-Change Makers
-Anyone looking to learn & connect!


WHEN: Wednesday, May 20, 2020 | 9:00 AM
WHERE: via Zoom 

AGENDA:
9:00 AM | Opening Remarks & Panel Discussion
9:45 AM | Q&A
10:00 AM | Adjourn

MAIN EVENT SPONSOR:


COST: Free | *PTC Member Only Event

Pre-registration & approval is required: REGISTER HERE
*Interested in joining this event and not sure if your company is a member, please contact Ryan Gent at rgent@pghtech.org.
5/20/2020 9:00 AM - 5/20/2020
Pre-registration via Zoom

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