CMO Insights’ Marketing Innovation Series Presents:
Starkist VP of Marketing and Innovation, Andy Mecs
Andy Mecs is the Vice President of Marketing and Innovation at StarKist, the number one brand of tuna in the United States. Andy has served in a variety of field sales, trade marketing, and consumer marketing roles during his career and is also a licensed attorney who earned his JD/MBA from the University of Pittsburgh.
With Andy’s leadership, StarKist has placed an emphasis on convenient, healthy food products leading to dozens of innovative new products and the “Tear.Eat.Go.” campaign for StarKist Tuna, Salmon, and Chicken Creations. As a result, pouch products are generating rapid growth and StarKist is approaching a 50.0 share in the tuna category.
Andy resides in Pittsburgh, PA with his wife, Jen, and their children, Will and Caroline.
Please join us to hear Andy’s insights in maintaining Starkist as one of Pittsburgh’s most iconic brands and incorporating innovation in his strategy.
WHEN: Tuesday, December 3, 2019
WHERE: Marriott City Center, 112 Washington Place, Pittsburgh, PA 15219
11 AM—Registration & Networking
11:30 AM—Opening Remarks
11:50 AM—Introduction of our Speaker & Presentation
Member/ Pittsburgh AMA Member*: $65, On-Site Registration, $75
Non-Member: $175, On-Site Registration, $185
*The PTC is excited to partner with the Pittsburgh American Marketing Association chapter to offer its members our PTC member rate for the Creative Industries Network events. If you are an AMA member, please contact Lauren Norris at firstname.lastname@example.org to receive your discount code for registration.
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