Adapting to Marketing Innovation: Reinventing Your Company’s Way to Success
Featuring ANSYS, Carnegie Mellon University, Deloitte, UPMC
Is your company adaptable to innovation? Or set to fail? Marketers are struggling with getting the day-to-day done, while also innovating for the future. Companies are waking up to the notion of co-innovation by utilizing a network of strategic partners. Technology spending by CMO’s is exceeding that of the CIO. We’ll talk to industry leaders to gain a deeper understanding of how they have been able to re-invent their way to success.
BRUNNER operates at the confluence of Creativity, Data Science, and Technology. Our focus is on delivering transformational business results for our clients. Analyzing and optimizing the insights that come from data and incorporating those into our marketing strategies and ideas is what allows us to help our clients succeed and grow.
- Is your marketing approach future proof?
- Exploring partnering strategies that can drive co-innovation
- Are you prepared to scout for the next hot trend?
- Does the 70/20/10 of tried and true tactics vs. test-and-learn still apply?
- How do you text new media tactics, while not walking away from what’s worked in the past?
- How do you leverage analytics without getting lost in a sea of data?
Moderator: Scott Morgan, President, BRUNNER
- Chris Labash, Teaching Professor, Heinz College, Carnegie Mellon University
- Tim Smithyman, Senior Director, Corporate Communications, ANSYS
- Chris Daley, Senior Manager, Digital Media, UPMC
- David Martin, Global Strategy Leader, Deloitte Digital
Stay Tuned for additional Panelists to be added.
Presented in partnership with the Pittsburgh Advertising Federation.
WHEN: Wednesday, October 4 | 11 am - 1 pm
WHERE: The Rivers Club, 301 Grant Street, Pittsburgh, PA 15219
11:00 am – Registration & Networking
11:30 am – Opening Remarks by The Pittsburgh Advertising Federation; Lunch is served
11:50 am - Panel Discussion
12:30 pm – Q&A
1:00 pm – Adjourn
Early Bird, before September 27th: $55 Member & *PghAdFed Member / $175 Non-Member
After September 27th: $65 Member & *PghAdFed Member / $185 Non-Member
*Pgh AdFed Members: Please contact Jill at 412-918-4266 in order to receive the Member rate (if not already a PTC Member.)
All DIY events are part of the Co-CREATE Business Ignition Program event series.
Creative Industries Network Supporters:
Champion Partner: The Claude Worthington Benedum Foundation
Champion Sponsor: Dollar Bank | COMCAST
Supporting Sponsor: BhiveLab
The PTC Creative Industries Network is also supported by: Animal Studios | FortyX80 | LUXE Creative
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REGISTRATION & PAYMENT POLICY:
Pre-Registration is always requested, when possible, so that we may best plan for your arrival. Walk-in registrants, when accepted, must pay onsite with a credit card or check to obtain entry to the event, no exceptions. Refunds requested less than 2 business days prior to the event will not be granted. Substitutions are welcome.
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