CMO Insights: Adapting to Marketing Innovation

CMO Insights: Adapting to Marketing Innovation

** Online registration is now closed for this event. Limited on-site registration will be accepted. Please contact Jill with any questions ** 

Adapting to Marketing Innovation: Reinventing Your Company’s Way to Success

Featuring ANSYS, Carnegie Mellon University, Deloitte, UPMC

Is your company adaptable to innovation? Or set to fail?  Marketers are struggling with getting the day-to-day done, while also innovating for the future.  Companies are waking up to the notion of co-innovation by utilizing a network of strategic partners. Technology spending by CMO’s is exceeding that of the CIO.  We’ll talk to industry leaders to gain a deeper understanding of how they have been able to re-invent their way to success.

BRUNNER operates at the confluence of Creativity, Data Science, and Technology. Our focus is on delivering transformational business results for our clients. Analyzing and optimizing the insights that come from data and incorporating those into our marketing strategies and ideas is what allows us to help our clients succeed and grow.


Topics:

  • Is your marketing approach future proof?
  • Exploring partnering strategies that can drive co-innovation
  • Are you prepared to scout for the next hot trend?
  • Does the 70/20/10 of tried and true tactics vs. test-and-learn still apply?
  • How do you text new media tactics, while not walking away from what’s worked in the past?
  • How do you leverage analytics without getting lost in a sea of data?

Moderator: Scott Morgan, President, BRUNNER


Panelists:

  • Chris Labash, Teaching Professor, Heinz College, Carnegie Mellon University
  • Tom Smithyman, Senior Director, Corporate Communications, ANSYS
  • Chris Daley, Senior Manager, Digital Media, UPMC
  • David Martin, Global Strategy Leader, Deloitte Digital

    Stay Tuned for additional Panelists to be added. 


Presented in partnership with the Pittsburgh Advertising Federation.

WHEN: Wednesday, October 4 | 11 am - 1 pm

WHERE: The Rivers Club, 301 Grant Street, Pittsburgh, PA 15219


AGENDA:

11:00 am – Registration & Networking

11:30 am – Opening Remarks by The Pittsburgh Advertising Federation; Lunch is served

11:50 am - Panel Discussion

12:30 pm – Q&A

1:00 pm – Adjourn

COST:
Early Bird, before September 27th: $55 Member & *PghAdFed Member  /  $175 Non-Member
After September 27th: $65 Member & *PghAdFed Member  /   $185 Non-Member
*Pgh AdFed Members: Please contact Jill at 412-918-4266 in order to receive the Member rate (if not already a PTC Member.)



All DIY events are part of the Co-CREATE Business Ignition Program event series.

Creative Industries Network Supporters:

Champion Partner: The Claude Worthington Benedum Foundation

Champion Sponsor: Dollar Bank | COMCAST

Supporting Sponsor: BhiveLab

The PTC Creative Industries Network is also supported by: Animal Studios | FortyX80 | LUXE Creative


PLEASE ENSURE YOU LOG-IN FIRST ON THE RIGHT-HAND SIDE OF THE PAGE, AND THEN YOU WILL SEE REGISTRATION OPTIONS AT THE BOTTOM OF THE PAGE.

REGISTRATION & PAYMENT POLICY:
Pre-Registration is always requested, when possible, so that we may best plan for your arrival.  Walk-in registrants, when accepted, must pay onsite with a credit card or check to obtain entry to the event, no exceptions.  Refunds requested less than 2 business days prior to the event will not be granted.  Substitutions are welcome.  

CONTACT INFORMATION:
Questions about Sponsorship opportunities?  Please contact Carolyn Candebat at ccandebat@pghtech.org
Not sure if your company's a Member, or have questions about How to Register?  Please contact Jill at jhuber@pghtech.org 

 

10/4/2017 11:00 AM - 10/4/2017 1:00 PM
The Rivers Club
One Oxford Center
Pittsburgh, PA 15219

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