Design Matters: Changing Your Business Model By Design

Design Matters: Changing Your Business Model By Design

Join the Pittsburgh Technology Council for a lunch and learn on Design Thinking methodologies, and tools that allow established companies to research, generate new business models, prototype the ideas and test.

 

One of the hardest things to accomplish in the business world is for an established company to change its business model. There are countless Silicon Value startup stories about business model innovation. One Pittsburgh-based success story is Industrial Scientific’s iNet, which successfully transitioned from a seller of gas detectors to selling gas detection as a service. Using iNet as a benchmarking story, this lunch and learn will talk about ways to engage your company in Design Thinking in order to maximize productivity and opportunity.

 

Presented by Tim Fletcher, Founder, One Business Design

Tim Fletcher helps companies develop new initiatives through the use of Design Thinking methods. These methods include idea generation, visualization, user research and prototyping. He brings a user-centric viewpoint to discover unarticulated needs and wants. He has worked with startups to Fortune 500 companies. He also works as an expert witness in Design patent cases and teaches Design Thinking in several schools at Carnegie Mellon University. Previously the Business Development Manager for Daedalus, he practiced Design Thinking methods on small and large corporations, and taught Industrial Design and Design Thinking at Hong Kong Polytechnic University. He has been working with manufactures and clients in Asia and Europe since 1989. He holds 14 design patents and 4 utility patents in the US and Europe.

 

 

Agenda Includes:

  •  Introductions
  •  Case Studies
  •  Design Thinking as it Relates to Business Model Design
  •  Business Model Design Tools
  •  Individual Questions and Discussion

Agenda:

11:30 am: Check-In & Networking

12:00 pm -1:00 pm: Working Lunch and Presentation

1:00-1:30 pm: Breakout Sessions and Group Discussion

Fee: $45 Member / $175 Non-Member
Contact Lindsey at lbradley@pghtech.org for special non-profit and freelancer fellowships.

 

 

Champion Network Sponsors:



Supporting Sponsors:

 

The PTC Creative Industries Network is also supported by: Animal Studios, FortyX80 and the Claude Worthington Benedum Foundation.

Event Partner: The Pittsburgh Advertising Federation

PLEASE ENSURE YOU LOG-IN FIRST ON THE RIGHT-HAND SIDE OF THE PAGE, AND THEN YOU WILL SEE REGISTRATION OPTIONS AT THE BOTTOM OF THE PAGE.

REGISTRATION & PAYMENT POLICY:
Pre-Registration is always requested, when possible, so that we may best plan for your arrival.  Walk-in registrants, when accepted, must pay onsite with a credit card or check to obtain entry to the event, no exceptions.  Refunds requested less than 2 business days prior to the event will not be granted.  Substitutions are welcome.  

CONTACT INFORMATION:

Want to learn more about Sponsorship opportunities?  Please contact Carolyn Candebat at ccandebat@pghtech.org
Not sure if your company is a member, or have questions about how to register?  Please contact Lindsey lbradley@pghtech.org   

 

8/25/2016 11:30 AM - 8/25/2016 1:30 PM
Pittsburgh Technology Council
2000 Technology Drive
Pittsburgh, PA 152I9

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